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Daniel Kahneman

From Wikipedia:Daniel Kahneman (Hebrew: דניאל כהנמן‎ (born 5 March 1934) is an Israeli-American psychologist and winner of the 2002 Nobel Memorial Prize in Economic Sciences, notable for his work on behavioral finance and hedonic psychology.With Amos Tversky and others, Kahneman established a cognitive basis for common human errors using heuristics and biases (Kahneman & Tversky, 1973, Kahneman, Slovic & Tversky, 1982), and developed Prospect theory (Kahneman & Tversky, 1979). He was awarded the 2002
Nobel Prize in Economics
for his work in Prospect theory. Currently, he is professor emeritus of psychology at Princeton University's Department of Psychology.http://us.macmillan.com/author/daniel…

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