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Nir Eyal

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Nir blogs regularly at nirandfar.com

Series

Quotes

D_readerhas quoted2 years ago
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
Novem MWhas quoted2 years ago
In the future, there will be two kinds of people in the world: those who let their attention and lives be controlled and coerced by others and those who proudly call themselves “indistractable.
Novem MWhas quoted2 years ago
By opening this book, you’ve taken the first step toward owning your time and your future.
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