en

Nir Eyal

  • Davidhas quotedlast year
    As infinite distractions compete for our attention, companies are learning to master novel tactics to stay relevant in users’ minds.
  • Davidhas quotedlast year
    I looked for insights from academia, drawing upon consumer psychology, human-computer interaction, and behavioral economics research.
  • Davidhas quotedlast year
    building habit-forming products is indeed a superpower. If used irresponsibly, bad habits can quickly degenerate into mindless, zombielike addictions.
  • Davidhas quotedlast year
    Habits are one of the ways the brain learns complex behaviors.
  • Davidhas quotedlast year
    Habit-forming products change user behavior and create unprompted user engagement. The aim is to influence customers to use your product on their own, again and again, without relying on overt calls to action such as ads or promotions. Once a habit is formed, the user is automatically triggered to use the product during routine events such as wanting to kill time while waiting in line.
  • Davidhas quotedlast year
    Once the compulsion to play is in place and the desire to progress in the game increases, converting users into paying customers is much easier.
  • Davidhas quotedlast year
    many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
  • Davidhas quotedlast year
    Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines
  • Davidhas quotedlast year
    A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).
  • Davidhas quotedlast year
    No matter how much utility is involved, infrequent behaviors remain conscious actions and never create the automatic response that is characteristic of habits.
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