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Indi Young

Mental Models: Aligning Design Strategy with Human Behavior

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There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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337 printed pages
Original publication
2008
Publication year
2008
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  • Лютая Дичьshared an impression8 years ago
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Quotes

  • cuatrocronoshas quoted3 years ago
    The resulting diagram tells a story about the viability of your business strategy for a particular solution.
  • cuatrocronoshas quoted3 years ago
    Once you have created the top half of the diagram, you focus on the lower half. Take the product features that you intend to create and align them beneath all the towers they support. In other words, you align the features that your business values beneath concepts that people mentioned. When you have finished, you will see areas of the mental model that are less supported than others, and you may have leftover functions that don’t support anything in the mental model.
  • cuatrocronoshas quoted3 years ago
    To create a mental model, you talk to people about what they’re doing, look for patterns, and organize those patterns from the bottom up into a model.

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