A Joosr Guide to… To Sell Is Human by Daniel Pink

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Whether we're marketing products, proposing a strategy to our colleagues, or suggesting an idea to our friends and family, we all sell things, all the time. But are we doing it as well as we could be?

Daniel Pink thinks we could be better. And in To Sell Is Human he shows us that we've all got what it takes to become the best. Long gone are the days of the dodgy salesperson with their scripted spiels and pushy manner. Nowadays, it's more effective to take a human approach based on relationships and genuine connections with others. By embracing our inclination to relate to people, we can all learn to influence and move others and radically improve our selling skills.

You will learn:

· Why accepting your failures can help you sell successfully

· How improvising can help you take advantage of unexpected opportunities

· Why honesty and openness may be the most important qualities in modern sales.
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    Darya Bukhtoyarovahas quotedlast year
    And he believes the way to sell most effectively is to embrace this “human” aspect of the process
    Ira Righthas quoted3 years ago
    whether we’re trying to sell a book, a product, or an idea, we’ll face rejection many, many times. But the important thing to remember is that failing to sell something doesn’t make you a failure at sales. It’s not how you fall, it’s how you land that counts.

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