Books
Jodie Newman

Introducing Business Creativity: A Practical Guide

Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.
Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
186 printed pages
Copyright owner
Bookwire
Original publication
2013
Publication year
2013
Publisher
Icon Books
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Quotes

  • Marcin Grotahas quoted13 days ago
    classic creativity test (the Torrance Test of Creative Thinking, developed by Dr J.P. Torrance)
  • Marcin Grotahas quoted13 days ago
    In A Whole New Mind
  • George Titushas quoted3 years ago
    However, in a business context, there is no greater fun-killer than someone standing up and saying: ‘Right, we are going to have some fun now.’ Instead, choose a facilitator for the ideas session who will naturally encourage this outcome. You can also try using ‘thinking toys’ to encourage a sense of play – for example, Play Doh. Most people will want to have a play with it, and some studies have shown that engaging the fingers in a sensory activity stimulates the nerve endings that go directly to the brain.

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