SearchLibrary
More ▼
BookshelvesRedeem code
bookmate game
7 days for free
en
Read in our apps:
iOS
·
Android
BusinessNews Publishing

Summary: Positioning The Battle For Your Mind – Al Ries and Jack Trout

Notify me when the book’s added
Impression
Add to shelf
Already read
Report an error in the book
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Search on Google
The must-read summary of Al Ries and Jack Trout's book “Positioning: The Battle for Your Mind”.This complete summary of the ideas from Al Ries and Jack Trout's book “Positioning: The Battle for Your Mind” shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers.Added- value of this summary:• Save time • Understand the elements of product positioning• Increase product awarenessTo learn more, read “Positioning: The Battle for Your Mind” to find your unique market position and get your product noticed.
This book is currently unavailable
29 printed pages

Related booksAll

Have you already read it? How did you like it?
👍👎

Impressions

  • Yonkani Vegashared an impression6 years ago
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile
    🚀Unputdownable

    Muchos de los ejemplos aquí mostrados aparecen en la serie 'Mad Men', también muestra estrategias aún vigentes. Ambos autores son garantía.

      • Like
      • Comment
      • Report this

    Quotes

    • Yulia Ogorodnikovahas quoted7 years ago
      No matter how brilliant you are, it never pays to cast your lot with a loser. Even the best officer on the Titanic wound up in the same lifeboat as the worst. And that’s if he was lucky enough to stay out of the water
        • Like
        • Comment
        • Report this
      • Yulia Ogorodnikovahas quoted7 years ago
        The essence of positioning is that you give up hope of being everything to everyone and focus on dominating one specific niche. Smaller is better. You make more sales not by selling to everyone but just to a narrowly defined market niche.
          • Like
          • Comment
          • Report this
        • Yulia Ogorodnikovahas quoted7 years ago
          They must move competitors out of a mental position they had previously occupied in the mind of the prospect, simply through use of facts consumers may not previously have been aware of.
            • Like
            • Comment
            • Report this

          On the bookshelves

          Don’t give a book. Give a library.Give a Bookmate subscription →
          fb2epub
          Drag & drop your files (not more than 5 at once)