Type Rules, Enhanced Edition

Combining a heavier with a lighter typestyle or weight can be a successful pairing. This technique is often used for headlines and their subheads, as well as subheadings within body copy.

A very basic guideline for text would be a minimum of 2 points leading (such as 12/14, or 12-point type with 14-point leading) up to 5 points

Most design programs have a default line-spacing setting, called auto leading, which is around 120 percent of the point size (the point size plus 20 percent

A general guide is to have in the neighborhood of 45 to 75 characters per line, but there are many exceptions to this rule

Line length and point size are interrelated, as line length should be somewhat determined by the point size in order to achieve maximum readability: the larger the point size, the wider the acceptable line length.

the average range for text settings is somewhere between 8 and 12 point and sometimes up to 14 point. Anything smaller can be hard to read in lengthy settings, depending on the typeface. Much larger than 12 to 14 point might be good for a paragraph or a page, but can become tedious for the average reader (excluding children, seniors, and those with reading challenges)

Choosing the right typeface for a job can be an overwhelming task. To begin the selection process, it is critical to ask two important questions: what do I want my audience to take away from the design, and what visual means can I use to help do this? Every typeface has a different personality—some shout and others whisper. The

Same Design, Different Metrics
A less frequent occurrence (but one with a more complicated explanation) is when two fonts have exactly the same name but have different spacing or slightly different proportions.
This happens because in the predigital years, finished typeface designs were created in analog format—that is, black images on white paper. When the faces were licensed to other foundries, the artwork was provided as photographic prints

Multiple versions most often occur in revivals of historical typeface designs, such as Garamond, Bodoni, or Caslon. That is because the original designs have been revived by many different type designers and foundries over the years. Each revival offers its own interpretation of the original, which can make them, ultimately, different designs

Pairing typefaces of varying widths can create a powerful contrast when done thoughtfully. This technique can be achieved with two totally different typefaces, or with the use of a type system that has