Type Rules, Enhanced Edition

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Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

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702 printed pages

Quotes

Richard Corderohas quoted6 years ago
Combining a heavier with a lighter typestyle or weight can be a successful pairing. This technique is often used for headlines and their subheads, as well as subheadings within body copy.
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Richard Corderohas quoted6 years ago
A very basic guideline for text would be a minimum of 2 points leading (such as 12/14, or 12-point type with 14-point leading) up to 5 points
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Richard Corderohas quoted6 years ago
Most design programs have a default line-spacing setting, called auto leading, which is around 120 percent of the point size (the point size plus 20 percent
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