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Barry Katz,Tim Brown

Change by Design

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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  schemas-microsoft-com:office:office” />
Decision-Making & Problem SolvingEntrepreneurshipOrganizational BehaviorBusiness
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273 printed pages
Publication year
2009

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  • Veronika Mitkovahas quotedlast year
    The master choreographers of the dance between divergent and convergent thinking, on the one hand, and detailed analysis and synthetic judgment, on the other,
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    • Veronika Mitkovahas quotedlast year
      design team should expect to move through three overlapping spaces over the course of a project: an inspiration space, in which insights are gathered from every possible source; an ideation space, in which those insights are translated into ideas; and an implementation space, in which the best ideas are developed into a concrete, fully conceived plan of action.
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      • Veronika Mitkovahas quotedlast year
        Our real goal, then, is not so much fulfilling manifest needs by creating a speedier printer or a more ergonomic keyboard; that’s the job of designers. It is helping people to articulate the latent needs they may not even know they have, and this is the challenge of design thinkers. How should we approach it?
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