Ryan Holiday

The Obstacle is the Way

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We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy – it's also potentially generating publicity.

The Stoic philosophy – that what is in the way, is the way – can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

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187 printed pages


    Mr. Destiny 9 and 14shared an impression2 years ago
    👍Worth reading
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    Ещё одна книга - столп стоицизма, читать, когда страшно и кажется что все катится под откос. Книга сможет успокоить и доказать что фейл это новая возможность для развития и создания чего-то крутого, а не конец света.

    Danteshared an impression2 months ago
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    Филипп Мирзовhas quoted3 years ago
    There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.
    Natalia Dushkohas quoted2 months ago
    We can see disaster rationally. Or rather, like Rockefeller, we can see opportunity in every disaster, and transform that negative situation into an education, a skill set, or a fortune. Seen properly, everything that happens—be it an economic crash or a personal tragedy—is a chance to move forward. Even if it is on a bearing that we did not anticipate.

    There are a few things to keep in mind when faced with a seemingly insurmountable obstacle. We must try:

    To be objective
    To control emotions and keep an even keel
    To choose to see the good in a situation
    To steady our nerves
    To ignore what disturbs or limits others
    To place things in perspective
    To revert to the present moment
    To focus on what can be controlled
    Dantehas quoted2 months ago
    or making them irrelevant, there is nothing for them to resist

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