THE FOUR ACTIONS FRAMEWORK
DESIGNING A DISTINCTIVE VALUE CURVE
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Red Ocean Reality: Facing The Bloody Competition
Unveiling Blue Oceans: The Promise Of Uncontested Market Space
Value Innovation: The Cornerstone Of Blue Ocean Strategy
Mapping The Market: The Strategy Canvas
Challenging Industry Logic: The Four Actions Framework
The Eliminate-Reduce-Raise-Create Grid: A Practical Guide
Defining Success: Focus, Divergence, And A Compelling Tagline
Systematic Exploration: The Six Paths To Reconstruct Market Boundaries
Aggregating Demand: Reaching Beyond Existing Customers
Building A Robust Business Model: The Strategic Sequence Of Utility, Price, Cost, And Adoption
Mobilizing For Change: Overcoming Key Organizational Hurdles
Inspiring Commitment: Building Execution Into Strategy With Fair Process
The Blueprint For Sustainability: Aligning Value, Profit, And People Propositions
Dynamic Renewal: Sustaining Blue Oceans Over Time
Avoiding The Pitfalls: Ten Red Ocean Traps To Sidestep
