THE ILLUSION OF SEAMLESS ADOPTION
NAVIGATING DISILLUSIONMENT IN THE TECHNOLOGY'S LIFE CYCLE
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Siren's Lure: High-Tech Marketing's Initial Illusion
Mapping The Terrain: Understanding The Technology Adoption Life Cycle
First Cracks: The Stalling Of Early Market Enthusiasm
The Great Divide: Discovering The Chasm
The Visionary Drive: Early Adopters And Strategic Breakthroughs
The Pragmatic Pull: Early Majority And Incremental Progress
Bodies In The Chasm: Real-World Failures And Their Lessons
The D-Day Analogy: Aggression And Focus For Mainstream Entry
Targeting The Attack: Selecting The Niche Market Beachhead
Assembling The Force: The Whole Product Imperative
Partners And Allies: Building The Whole Product Ecosystem
Defining The Battle: Positioning Against The Competition
Launching The Invasion: Distribution And Pricing Strategies
Leaving The Chasm Behind: From Pioneers To Settlers And Sustained Growth
The New Frontier: The Four Gears Model For Digital Consumer Adoption
