Books
Gerry T. Warner

Social Media Marketing

  • lulelulhas quoted2 months ago
    If you feel like your social media is not delivering to your fans as much as it should be, you need to experiment with the ads to see if paid marketing is not the way to go to advertise your business after all.
  • lulelulhas quoted2 months ago
    Realize that your ads will not be perfect the very first time you go live.
  • lulelulhas quoted2 months ago
    Engagement not where you want it to be? Create a new ad with creative updates
    Reach too low? Update the parameters of your target audience
    Make these edits to your current campaign(s), so you don’t have to start completely from scratch:
    Change ad creative
    Switch up placements
    Change your choice of delivery and how you optimize ads
    Switch your schedule and budget
    Change up your overall audience
  • lulelulhas quoted2 months ago
    Clicks a bit lower than expected? Optimize call to action
  • lulelulhas quoted2 months ago
    Use creative and clear 'calls to action' to have people subscribe to you
    Use simple narratives that include an introduction to your brand
    Use articles about your brand
  • lulelulhas quoted2 months ago
    Let your customers talk
  • lulelulhas quoted2 months ago
    It’s a very effective method to build trust with people and adds that extra push to get people to try out what you have to offer.
  • lulelulhas quoted2 months ago
    Make sure that the tags you pick are based on what people are most likely to search for.
  • lulelulhas quoted2 months ago
    You want to avoid boring titles and titles that are not descriptive.
  • lulelulhas quoted2 months ago
    Ask people to subscribe to the channel
    Tell them how they can contact you for additional information
    Ask them to leave feedback and comments
    Ask people to share your videos on their social media accounts
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