Joosr

A Joosr Guide to Purple Cow by Seth Godin

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.

Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.

You will learn:

· That your best potential customers should be seeking you out, and not the other way around

· Why catering your products and ads to the majority is the worst thing you can do

· How to expand your business once you've created a successful product.
This book is currently unavailable
18 printed pages
Publication year
2016
Have you already read it? How did you like it?
👍👎

Impressions

  • Suraj Singhshared an impression4 years ago
    👍Worth reading

  • Ostap Gorinshared an impression5 years ago
    💡Learnt A Lot

Quotes

  • Mauricio Camachohas quoted4 years ago
    The risks of being unremarkable are greater than the risks of standing out
    If the process of creating a purple cow product sounds risky, that’s becaus
  • Daria Turaevahas quoted6 years ago
    Take advantage of this with products, promotions, and campaigns that are exclusively for your most devoted fans.
  • Daria Turaevahas quoted6 years ago
    consumers have stopped paying attention. They

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)