Books
Jim Blythe

100 Great Marketing Ideas. From leading companies around the world

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
257 printed pages

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Quotes

    Оля Каражаhas quoted4 years ago
    Price accordingly—people do not mind paying more if they are getting more.
    Deddy Alfiannurhas quoted4 months ago
    In practice
    • Identify products that carry a long-term commitment to buying peripherals, spares, or other consumables.

    • Decide your target market—there is no point giving out freebies to all and sundry if they aren’t going to follow through and buy your product later.

    • Make sure you have good intellectual property rights (patents, etc.) so that nobody can enter the market with knock-off consumables that work with your giveaway product.
    Sophea Leyhas quoted7 months ago
    MAKING YOUR MARKETING fun for customers is what makes them tell other people about you. This is the basis of viral marketing—the word of mouth that ultimately generates more business than all the advertising campaigns put together.

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