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Christophe Morin,Patrick Renvoise

Neuromarketing

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  • Reza Aprianohas quoted5 years ago
    Your message should be constructed in the same manner: bulletpoint your CLAIMS and then build your presentation and proof for each one of them using a Grabber, stories, and Proofs of GAIN. along with all of the Impact Boosters that will keep your listener's OLD BRAIN awake and interested.
  • Reza Aprianohas quoted5 years ago
    Research shows that humans remember information more easily when it comes in sets of three
  • Reza Aprianohas quoted5 years ago
    Just a note: if you have multiple CLAIMS, it is typically in your best interest to narrow it to three
  • Reza Aprianohas quoted5 years ago
    CLAIMS are your key selling points
  • Reza Aprianohas quoted5 years ago
    remember your CLAIMS, you need to make them short and relevant.
  • Reza Aprianohas quoted5 years ago
    The first picture should clearly emphasize the PAIN while the second one illustrates the relief of the PAIN through the use of your product or solution.
  • Reza Aprianohas quoted5 years ago
    maximize your impact, it is more effective to show the PAIN first and to portray the relief after
  • Reza Aprianohas quoted5 years ago
    Avis’ Unique Claim
  • Reza Aprianohas quoted5 years ago
    is the visualinput that reaches the OLD BRAIN fastest
  • Reza Aprianohas quoted5 years ago
    The impact of a good story is that it makes your OLD BRAIN believe that you have actually lived that story.
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