Neuromarketing

Your message should be constructed in the same manner: bulletpoint your CLAIMS and then build your presentation and proof for each one of them using a Grabber, stories, and Proofs of GAIN. along with all of the Impact Boosters that will keep your listener's OLD BRAIN awake and interested.

Research shows that humans remember information more easily when it comes in sets of three

Just a note: if you have multiple CLAIMS, it is typically in your best interest to narrow it to three

CLAIMS are your key selling points

remember your CLAIMS, you need to make them short and relevant.

The first picture should clearly emphasize the PAIN while the second one illustrates the relief of the PAIN through the use of your product or solution.

maximize your impact, it is more effective to show the PAIN first and to portray the relief after

Avis’ Unique Claim

is the visualinput that reaches the OLD BRAIN fastest

The impact of a good story is that it makes your OLD BRAIN believe that you have actually lived that story.