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Chris Hammond

The Power of Personal Branding

A very powerful book on branding. It is very coincise and down to Earth.
72 printed pages
Original publication
Publication year
Chris Hammond
Have you already read it? How did you like it?


  • Skarletshared an impression4 years ago
    👍Worth reading

    Odlična za one koji su krenuli ovim putem


  • Skarlethas quoted4 years ago
    "You are the way you are because that's the way you want to be. If you really wanted to be any different, you would be in the process of changing right now." Fred Smith.
  • Ann Catherine Dizon Perezhas quoted5 years ago
    You surely have something to offer. Who are you? What do you have to offer? These are some of the questions you must answer specifically. You must decide on the one thing that you are most suited for. The one thing that represents you best and for whom your clients and prospects care most deeply. Decide. You really only get one. Then you will indeed know that you have a powerful brand.
  • Skarlethas quoted4 years ago
    The concept of Personal brand building is not new. Even though I thought it was a new phenomenon I realized later that it had existed even in the bible. It is clearly stated in Proverbs 22:1: “A good name is to be chosen rather than great riches, Loving favor rather than silver and gold.” Another version says, “A good name is better than riches.” A good name really speaks to your integrity and credibility. It's about your reputation and the character that defines you. It identifies who you are from a moral and ethical standpoint. A good name provides goodwill and stability

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