Robert Alderman

Copywriting For Beginners Guide

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
16 printed pages
Original publication
2015

Impressions

    mariareadsshared an impression2 years ago
    🎯Worthwhile

    Good to have a general idea of the copywriter, however, does not contain any special or different information from what you can read online

    Mikie Jonesshared an impression3 years ago

    I feel this book is a good starting point for getting a general idea of copywriting. Just as the title suggests, this is for beginners and should give you a headstart to what copywriting is about.

Quotes

    Mikie Joneshas quoted3 years ago
    hot buttons to use in copywriting: fear, greed, guilt, anger, exclusivity, salvation and flattery. I
    Mikie Joneshas quoted3 years ago
    Avoid too much information
    Mikie Joneshas quoted3 years ago
    Use conversational tone

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