Dale Blake

Google Adwords For Beginners

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Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is the concept behind Pay-Per-Click in online adverts. Pay-Per-Click is a term that refers to advertising, whereby the advertiser will only pay for their advert when a user clicks on it, rather than just viewing it. Just like any other advertising method, Google AdWords can be optimized to bring more targeted traffic to your website. Methods of optimization range from creating beautiful ads with catchy phrases to keyword optimization.
This book is currently unavailable
16 printed pages
Original publication
2015
Publication year
2015
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