Lean Analytics

• The revenue source

The selling tactic is how you convince visitors to become users or
users to become customers.

• The acquisition channel is how people find out about you.

SaaS isn’t a
business model—it’s a way of delivering software.

all customers are good. Don’t fall victim to customer counting.

freemium, free trial, pay up-front, discount, ad-funded,

About those People

maximizing the price users will pay,

revenue from ad clicks

If you optimize your business to maximize one metric, something important
happens. Just like one of those bulging stress-relief squeeze toys, squeezing
it in one place makes it bulge out in another.