Exactly What to Say: The Magic Words for Influence and Impact

either avoiding a loss or acquiring a potential gain.

“everything you do either enhances or detracts from your ability to close the sale. No detail, however minute, is neutral.”

the winning edge

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power that the right words at the right time can have to achieve the right results.

People make decisions based on the images they see in their minds, so if you can place pictures in people’s minds, then you can use the results of those images to influence their decisions.

Remember, the greater the contrast, the more likely you are to get that someone to move.

how would you feel if this time next year you were debt-free, living in your dream home and planning your next vacation?

How would you feel if this decision led to your promotion?
How would you feel if your competition passed you?
How would you feel if you turned this around?
How would you feel if you lost everything