TurboCoach

What kind of publications do they read? Where are they most likely to shop? What clubs and organizations might they be expected to join? What kind of job or profession are they likely to have? What other characteristics or habits are relevant to your marketing efforts?

Make more sales. The first and perhaps most obvious way to increase revenues is simply to make more sales. Of course, one of the best ways to accomplish this objective is by expanding your customer base.

even core systems or pillars: sales, services, pricing, promotion, referrals, productivity, and profitability (i.e., cost controls).

Small improvements in multiple areas
can result in large improvements in results.

What actions do you commit to take immediately as a result of insights gained in this chapter?
“We are what we repeatedly do. Excellence,
then, is not an act, but a habit.”

ARISTOTLE

Are there any investments of time, money, or emotion you would not get into today?

Always strive to become more effective at the most important things you do. Achieving consistent excellence at the most critical things you do is the fastest, most efficient route to achieving the goals you have set for yourself.

For example, if your goal is to increase your income by 50 percent, why aren’t you earning at that level? If you want to increase your fitness level, why aren’t you exercising every day? Frequently, the simple act of asking and answering these hard questions will spotlight the critical constraint that keeps you from reaching your goal.