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Intercom

The Growth Handbook

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Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. The Growth Handbook features industry-tested advice for doing just that.

The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Intuit, Slack, Duolingo, Atlassian, Pinterest and more. You’ll learn:
— How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible
— Why retention is the most powerful growth lever your business can pull
— The do’s and don’ts of growth experiments and the metrics you’ll need to measure their success
— Actionable advice for driving word of mouth from your most influential users
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81 printed pages

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Impressions

  • Кальченко Кириллshared an impression6 years ago

    скорее, не книга, а сборник основных мыслей из сотни статей по активации, ретеншну и тд. Ну такое)

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    • Mardan Altynbekovshared an impression5 years ago
      👍Worth reading
      💡Learnt A Lot
      🎯Worthwhile

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      • Vova Samsonovshared an impression5 years ago
        👎Give This a Miss
        🌴Beach Bag Book

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        Quotes

        • denisbolshakovhas quoted6 years ago
          I call this “The Law of Shitty Clickthroughs”, because it’s something that has been with us for a really long time and will continue to be. For all of us in marketing and growth, that means we have to continually find the fresh powder, because inevitably whatever worked in the past will no longer work. By the time a case study has been published on Medium about something that works, it’s probably done. Everyone still has to do it, but then you have to move beyond it.
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        • Svyatoslav Yushinhas quoted5 years ago
          There are probably many ways to tackle it, but here I’ll delve into how we approached it at 500px, which is roughly following this framework:
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          • Svyatoslav Yushinhas quoted5 years ago
            You need a metric that specifically answers this. It can be “x people did three searches in the past week.” Or “y people visited my site nine times in the past month.” Or “z people made at least one purchase in the past 90 days.” Whatever it is, it should be a signal that customers are using your product in the way you expected and that they use it enough so that you believe they will come back to use it more and more.
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