Noreena Hertz

Eyes Wide Open

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Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.
In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.
To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.
In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.
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391 printed pages



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    Соня Верхотуроваhas quoted2 years ago
    ut if we’re making decisions on the basis of summaries, we need to remind ourselves of the significant risk that in the process key details and subtleties may well be overlooked. Or be written in such small font size that you don’t pay attention to them.
    Соня Верхотуроваhas quoted2 years ago
    ful long-term relationships point to less superficial qualities such as sense of humour, shared interests and common values as being much better indicators of whether a cou
    Соня Верхотуроваhas quoted2 years ago
    Studies show that men are most attracted to photos of women with large eyes, a big smile and high cheekbones

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