THE FADING ECHO OF MASS MEDIA
WHY THE TV-INDUSTRIAL COMPLEX NO LONGER DRIVES GROWTH
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Legacy Of The Five Ps: Traditional Marketing's Golden Age
The Rise Of The Tv-Industrial Complex
Mass Advertising's Magic Formula: Success Stories Of The Past
The Shift: Consumers Become Post-Consumption
The Growing Attention Deficit: Why Ads No Longer Work
The Invisibility Of “Very Good”: When Ordinary Fails
The Law Of Large Numbers And Advertising's Decline
Targeting The Edges: From Mass To Niche Marketing
Ideas That Spread, Win: Unleashing The Ideavirus
Marketing As Design: Engineering Remarkability Into Products
The Problem With Fear: Why Companies Avoid The Purple Cow
Differentiating Customers: Focusing On The “Who's Listening?”
The New Marketer: From Communicator To Designer
In Search Of Otaku: The Obsession That Drives Adoption
The Magic Cycle Of The Purple Cow: Sustaining Growth In A New World
