Intercom

Intercom on Marketing

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What we’ve learned about marketing on our journey from zero to 20,000 customers.

Intercom is the first to bring messaging products for sales, marketing & customer service to one platform, helping businesses avoid the stiff, spammy status quo and have real conversations that build real connections.
This book is currently unavailable
120 printed pages
Have you already read it? How did you like it?
👍👎

Impressions

  • Mardan Altynbekovshared an impression5 years ago
    👍Worth reading
    🎯Worthwhile

  • Denys Shamatazhyshared an impression5 years ago
    💤Borrrriiinnng!

Quotes

  • Michael Zelenskyhas quoted3 years ago
    Every step of the way is an opportunity to help people feel good about the decision they are making and each requires a different set of specialized skills.
  • Michael Zelenskyhas quoted3 years ago
    Great messaging is simple, compelling, specific, differentiated and defensible.
    Simple. It’s easily understood by current and prospective customers.
    Compelling. It describes something that is interesting or desirable to them.
    Specific. It captures what your product does, not an overly abstract statement of it.
    Differentiated. It includes something that makes it unique among peers.
    Defensible. It shouldn’t be easy for your competitor to adopt/copy your messaging.
  • Michael Zelenskyhas quoted3 years ago
    Create your story in isolation of product, and customers who might be interested initially will be ultimately disappointed. Get your marketing and product teams in sync, and you’ll have created an advantage that nobody else can copy.

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