In today’s fast-paced world, success in business isn’t just about what you know—it’s about who you know, and how well you connect with them.

“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-to— implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”
Dr Ivan R. Misner
NY Times Bestselling author
Founder of BNI and Referral Institute

This booklet is your step-by-step guide to mastering the art of networking. It transforms what may feel like a daunting obligation into a rewarding opportunity for growth, collaboration, and long-term success.

Inside, you’ll find actionable strategies to:

— Boost your referrals with intention and clarity
— Foster meaningful professional relationships
— Maximise your impact in any group or meeting setting

“Strong networks aren’t built by chance—they’re built by choice, one intentional action at a time.”

Whether you're:
— A seasoned networker looking to sharpen your edge
— A newcomer eager to make your mark
— Or somewhere in between
…this guide is packed with practical tips, real-world examples, and proven techniques to help you stand out.

You’ll learn how to:
— Leverage the power of RECON meetings
— Deliver unforgettable presentations that stick
— Build strong alliances that amplify your influence

“Networking works best when it’s powered by generosity, driven by trust, and guided by purpose.”

Prepare to step beyond your comfort zone, embrace a mindset of giving and gratitude, and unlock the full potential of your professional network.

“In ‘Beyond the Comfort Zone’, Tony Allwood lays out simple, but effective ways on becoming a better, more active networker. The books common sense approach means that you can start using its ideas today, allowing you to find more referrals, and make yourself easy to refer. Tony has been an active member of BNI for over nine years in both the UK and New Zealand, and has put this experience down on paper to help other members become more successful.”
Graham Southwell
National Director
BNI New Zealand

This isn’t just a booklet—it’s your roadmap to making every connection count.

Let’s get started.