Jaime Levy

Customer segments
Who are the customers? What are their behaviors? What are their needs and goals?

Value propositions
What value (either qualitative or quantitative) do we promise to deliver?

Channels
How will we reach our customer segment? Is it online or offline?

Customer relationships
How are we going to acquire and retain our customers?

Revenue streams
How does the business earn revenue from the value proposition? Are the customers going to pay for it? Or are there other options?

Key resources
What unique strategic assets must the business have to make the product work? Is it content, capital, or patents? Is this something we must develop?

Key activities
What uniquely strategic things does the business do to deliver its proposition? Are we optimizing an outdated business process? Are we creating a platform to bring customers together to transact?

Key partnerships
What partnerships and suppliers do we need in order to deliver our value proposition?

Cost structure
What are the major costs that will be incurred to make our business model work? Are we trying to cut costs by throwing out the thrills? Are there fixed costs that won’t go away?