Michael Porter

It also described three generic strategies for achieving competitive advantage: cost leadership, differentiation, and focus.

Competitive Advantage is about how a firm actually puts the generic strategies into practice.

Competitive advantage grows fundamentally out of value a firm is able to create for its buyers that exceeds the firm’s cost of creating it.

The first fundamental determinant of a firm’s profitability is industry attractiveness

First and foremost, concentrate on your strengths

Second, work on improving your strengths

Third, discover where your intellectual arrogance is causing disabling ignorance and overcome it

personality be a matter of nature or nurture