To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.
Gewhas quoted2 years ago
Targeting a tight niche allows you to become a big fish in a small pond.
Gewhas quoted2 years ago
n inch wide meaning it is a very highly targeted subsection of a category. A mile deep meaning there’s a lot of people looking for a solution to that specific problem.