Why We Paint Rocks: 20 Answers to How Small Acts Help Organizations Thrive explores how small, often overlooked actions can drive lasting success. Divided into four parts:

Process

Stewardship

Hospitality

Each chapter pairs a leadership principle with real-world vignettes, offering practical takeaways for building stronger organizations and leaders.

Organizations rarely fall apart all at once. They unravel in the margins—where a

missed follow-up, a forgotten courtesy, or a dropped standard quietly erodes performance, culture, and trust.

Why We Paint Rocks is a field guide for leaders who know the small stuff isn’t small. It's the first in the Why We Paint Rocks Series.

Whether you're a seasoned executive or just starting to lead, this book cuts through the complexity of leading change by answering:

Where do I begin to create lasting change?

How do I build pride and buy-in?

Why does painting rocks matter?

The answer lies in the little things—done deliberately, and done well.

RJS Insight Group