An Authoritative Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, and students who want to equip themselves with the new trending digital marketing tools. This book has all online and offline digital marketing techniques. The reader will get to know about social media marketing, search engine marketing, search optimization, content driven marketing, and e-commerce marketing.

An effective digital marketing campaign has three major aspects: Awareness, Evaluation, and Conversion. Keeping in view the requirements of brand and competition, this guide for beginners covers all the digital marketing strategies and tactics. The development of digital marketing campaign is purely a systematic and knowledge-based technique. It builds up step-by-step with a proper input of professional digital marketers.

Building a brand has never been easy as it is today. A lot of brands start their journey from e-branding and shift themselves in all virtual and physical platforms through digital marketing. While the product and service industry has turned more competitive, yet digital marketing is a proven helper for every brand or company.

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William John