Gary Vaynerchuk

Your job as a marketer is not just about selling more product (though that’s a priority, and don’t forget it), but increasingly about making sure that you are first to market as often as possible in terms of timing, the quality of your micro-content, and the originality with which you respond to the world around you. This is true no matter what platform you work with, from Twitter to Facebook, from Instagram to Pinterest

Jab, jab, jab, jab, jab . . . right hook!
Or . . .
Give, give, give, give, give . . . ask.
Get it

Jab at people, all the time, every day.
Talk about what they’re talking about.
When they start talking about something different, talk about that instead.
Repeat.
Repeat.
Repeat

2. IT DOESN’T INTERRUPT
The Keebler Elves, the Tri

2. IT DOESN’T INTERRUPT
The Keebler Elves, the Trix bunny, the Yoplait ladies one-upping each other wit

Attention is the game. More specifically, underpriced attention is the opportunity.

It’s why some small business owners and professionals still say, “TikTok can’t generate leads like SEO,” or “LinkedIn doesn’t convert as well as Google AdWords.” In the 1950s, those same people would’ve said, “Television commercials don’t work as well as radio ads”—and they would’ve been wrong. In the early 2000s, those people would’ve said that Google Ads were a waste of time. In the mid-1990s, when I was running my dad’s liquor store, those people told me that having a website was stupid and that I should just open up another store for Wine Library.

Why are you always a “no” person in the face of new opportunities? Why can’t you be a “maybe” person, do your homework, and then decide if it’s a “yes” or “no”?

Influencers promoting your product or service can also be an underpriced strategy, assuming you choose up-and-coming influencers who are relatively low cost.

you overpay for influencer endorsements that don’t lead to sales, then influencer marketing will be a “waste of time and money.”