Jennifer Yoffy Schwartz is a publisher, photographer, and arts advocate based in Atlanta, Georgia. She is the founder/publisher of Yoffy Press, which publishes photobooks you need to own. She is also the creator/director of Crusade for Art, a non-profit organization focused on cultivating demand for art, specifically fine art photography. Jennifer owned a fine art photography gallery in Atlanta (Jennifer Schwartz Gallery) for five years, showcasing the work of emerging photographers. She also created the online project, The Ten, and was the co-creator of Flash Powder Projects. In the spring of 2013, she traveled around the country in a 1977 VW bus, engaging audiences with photography. Her book, Crusade For Your Art: Best Practices for Fine Art Photographers was published in March 2014. The follow-up publication, Crusade For Your Audience: Finding and Cultivating Art Collectors, was released in 2017.