Daniel Pink

At Leasts deliver comfort and consolation.
If Onlys, by contrast, make us feel worse.

If Only counterfactuals degrade our feelings now, but—and this is key—they can improve our lives later.

Its very purpose is to make us feel worse—because by making us feel worse today, regret helps us do better tomorrow.

First Law of Holes: “When you find yourself in a hole, stop digging.

getting people to think about a previous escalation of commitment, and then to regret it, decreased their likelihood of making the error again

Ample research shows that people who accept, rather than judge, their negative experiences end up faring better.

When feeling is for thinking, and thinking is for doing, regret is for making us better.

Our lives require some basic level of stability. Without a measure of physical well-being and material security, other goals become difficult to imagine and even harder to pursue. Yet sometimes our individual choices undermine this long-term need.

Our actions give our lives direction. But other people give those lives purpose.

over time we are much more likely to regret the chances we didn’t take than the chances we did.