Paul M. Caffrey

Paul M. Caffrey is an Ireland speaker, sales coach, and co-author of The Work Before the Work (2022). He is a sales professional with over 15 years of work experience.

Paul M. Caffrey earned a degree in Science in Microbiology at University College Dublin in 2008. Then he gained a Master's Degree in Business Management from UCD Michael Smurfit Graduate Business School in 2012.

In 2016, Caffrey won best Marketing & Communications Blog (Personal) for a part-time project with Content Academy.

In 2017, Paul added to his skillset with a Diploma in IoT (Internet of Things) from the National College of Ireland.

Caffrey also sharpened his leadership skills with a 2018 Executive Education program in Strategic Decision Making for Leaders at Cass Business School. Most recently, in 2020–2021, Paul completed a Leadership and Management certification program through Salesforce and BTS.

Paul started his career as a Research Scientist at Alltech in 2007. Later he moved to London, where he worked for two years as a Business Development Representative at Sun Microsystems. Later Caffrey joined MJ Flood Technology as a Senior Cloud Solutions Consultant, working for Telefónica UK.

After five years at MJ Flood Technology, he entered Salesforce as a Mid-Market Account Executive in 2018.

In 2021, Paul backed to Dublin to take on the role of Senior Account Executive at Workato, where he worked until 2022. In the same year, along with the motivational business speaker Phil M. Jones, he wrote The Work Before the Work about the hidden habits of elite sales performers.

Now, Paul is recognized as a leading authority in the sales industry and continues to share his knowledge through writing and speaking engagements.

Paul M. Caffrey currently lives in Dublin.

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