Copywriting is the use of words and ideas to promote a person, business, opinion or idea.
Anastasiia Kuznietsovahas quoted2 years ago
the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).
Anastasiia Kuznietsovahas quoted2 years ago
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint