Adam Alter

After the third launch, the team was introduced to fifteen angel investors.

Jeff Bezos ultimately brought in Jeff Wilke, who saved the growing company from itself. Wilke’s background in manufacturing gave him the tools to turn Amazon’s warehouses into finely tuned machines, ultimately allowing the company to promise the same-day and next-day
delivery options that fueled its Prime membership service.

The bottom line is that entrepreneurial struggles are hard to see regardless of whether a business succeeds or fails