Erika Hall

Don’t just test your own product—test the competitor’s! You can use task-based usability testing (described in Chapter 7) to evaluate a competitor’s website or application

The numbers will tell you what’s going on, and the individual people will help you understand why it’s happening.

Evaluation is assessing the merit of your design. It’s the research you never stop doing. There are several ways to go about it, depending on where you are in the project