Spencer Johnson

The More Important Your Cheese Is To You The More You Want To Hold On To It.

If You Do Not
Change,
You Can Become
Extinct.

What Would You Do
If You Weren’t Afraid?

Smell The Cheese Often
So You Know
When It Is Getting Old

Movement In A
New Direction
Helps You Find
New Cheese.

When You Stop
Being Afraid,
You Feel Good!

Imagining Yourself
Enjoying Your
New Cheese
Leads You To It.

The Quicker You Let Go
Of Old Cheese,
The Sooner You Find
New Cheese.

It Is Safer To
Search In The Maze,
Than Remain In A
Cheeseless Situation.

Old Beliefs
Do Not Lead You
To New Cheese.