Author Sam Baker made a good point in an article discussing burnout: ‘The 1980s were, “Put on a suit and work till you drop”,’2 she says. ‘Mark Zuckerberg is, “Put on a grey T-shirt and work till you drop”.’ The difference, she says, is that ‘it’s all now cloaked in a higher mission’. This obsession with meaning, ‘passion’ and purpose is just a smokescreen to keep us all working harder. No matter its worth to society, output is the holy grail.