Rob Fitzpatrick

The Mom Test:

Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more

It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.

Rule of thumb: If you’ve mentioned your idea, people will try to protect your feelings.