SearchLibrary
More ▼
BookshelvesRedeem code
bookmate game
7 days for free
en
Jaime Levy
•
UX Strategy
Read in our apps:
iOS
·
Android
Jaime Levy

UX Strategy

Notify me when the book’s added
Impression
Add to shelf
Already read
Report an error in the book
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Search on Google
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and…
This book is currently unavailable
441 printed pages
Have you already read it? How did you like it?
👍👎

Quotes

  • Verónicahas quoted3 months ago
    Figure 10-9. A creative brief
      • Like
      • Comment
      • Report this
    • Verónicahas quoted3 months ago
      So, a degree in psychology might be more helpful than an MBA. I do think it is helpful to take a couple of business classes to learn and practice systems thinking and a framework approach to problem solving. Strategy is mainly about simplifying the chaotic and the complex into a simple diagram or a statement that everyone on your team can understand and get behind
        • Like
        • Comment
        • Report this
      • Verónicahas quoted3 months ago
        Email delivery/tracking services
        Popular Tools: SendGrid, MailChimp, iContact, Constant Contact

        High-level description: Email service providers are used for sending out highly targeted messages to website visitors or mobile app users based on what they do (and don’t do) while they are using the product. “Deliverability” is the measure, usually expressed as a percentage of how many emails actually make it into the inbox of your user. S
          • Like
          • Comment
          • Report this

        On the bookshelves

        Don’t give a book. Give a library.Give a Bookmate subscription →
        fb2epub
        Drag & drop your files (not more than 5 at once)