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Summary : Scientific Advertising – Claude Hopkins

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The must-read summary of Claude Hopkins' book: “Scientific Advertising: How to Develop a Superior Advertising Program”.This complete summary of the ideas from Claude Hopkins' book “Scientific Advertising” presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read “Scientific Advertising” and discover how you can take a methodical approach to advertising and always gain the best results.
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Quotes

  • b6358198248has quoted5 years ago
    a rule of thumb, prevention is far less popular than cure
  • b6358198248has quoted5 years ago
    be aware of developing trends. Make an offer to fill the needs of people who have become caught up in the new trend
  • b6358198248has quoted5 years ago
    Use pictures like a headline - to interest those people qualified to buy your product or service.
    Advertising pictures should not be eccentric but relevant to the task at hand - the sale

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