Books
Steve Randazzo

Brand Experiences

Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
That's the good news.
Here's the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers — and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid — and science proves that experiential marketing holds the ticket to achieving this goal.
In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how — today more than ever — companies need to educate, inform, and inspire their target audiences through experiential marketing.
157 printed pages
Original publication
2019

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Quotes

    Menna Abu Zahrahas quotedlast month
    Let’s continue the conversation together, the way humans have talked to one another for thousands of years. Whether we experience those conversations face-to-face or on a platform yet to be revealed, I look forward to a lively (and productive) discussion.
    Menna Abu Zahrahas quotedlast month
    Use what you have learned in this book to strike up conversations about experiential marketing.
    Menna Abu Zahrahas quotedlast month
    In all honesty, if you are challenged with increasing sales or driving more effective engagement for your brand (or your client’s brand), I would love for you to finish this book, pick up the phone, and call me. I am eager to walk you through your first experiential campaign or help you refresh one you’ve tried in the past. That’s a tall order, though, so I’ll settle for something more realistic.

On the bookshelves

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