Brands are not abstracts for today’s consumers. They’re real. Personal. Tactile. Malleable.
Menna Abu Zahrahas quotedlast year
That’s what builds loyalty, connectedness, mindfulness. It’s also what encourages a growing resistance to many of our brand messages, as well as a willingness to modify those messages in ways they find personally meaningful.
Menna Abu Zahrahas quotedlast year
we haven’t become more effective when it comes to marketing.