Roy Williams

The Wizard of Ads

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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising

• understand the tug-of-war between intellect and emotion

• plant a mental trigger in the mind of your customer

• create totally new concepts from combinations of old ones

• see the opportunities around you

• avoid the danger of overchoice

• escape the need to advertise ‘Sale! Sale! Sale!’

• find the genius that hides within you

• receive the best others have to give

• focus your advertising, your business, and your life

Along the way, the Wizard will:

• share the power of encouragement

• talk to you about your Ruby Red Slippers

• make you understand how lucky you are

• show you how to avoid the mistakes that others have already made

• convince you of the need to rest
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347 printed pages



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    Hundebøl Hamann ApShas quoted2 years ago
    Bad advertising is like home movies. In your ads, please, never point the camera at yourself.
    You’re just not that interesting.

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