They captured the essence of the times in their massively influential book Megatrends (selling 14 000 000), so will Global Game Change; where it offers analysis and an indispensable road map of the transforming of the global landscape — enabling entrepreneurs, corporations and governments to reposition themselves to new global conditions.
Our purpose, wrote John and Doris Naisbitt, in this book is to paint a picture of the transition we see evolving in the first half of the 21st century. Our discussion here is about profound change in the global community. We see the opening up of new dynamics, the awaking of new drivers in the global economy, shifts in geopolitical and economic importance. It is about the game change from a Western centric to a multi centric world.