Chan Kim

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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296 printed pages

Impressions

    Mardanshared an impression2 years ago
    👍Worth reading
    🔮Hidden Depths
    💡Learnt A Lot
    🎯Worthwhile

    Книга, которая изменит вас

Quotes

    andrewhas quoted5 years ago
    What is the context in which your product or service is used? What happens before, during, and after? Can you identify the pain points?
    Zhantemir Smailhas quoted5 months ago
    Blue ocean strategy challenges companies to break out of the red
    Soundhas quoted7 months ago
    Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition

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